Tech Freed Up Leasing Agents. We Forgot to Tell Them What to Do Next.

The multifamily industry automated inbound leads, nurturing, and follow-ups, then forgot to tell leasing agents what to do with the time they got back. Here's what the data says actually closes leases.

Multifamily leasing agent welcoming prospects during an in-person apartment tour.

Apr 2026

What “Purpose-Built for Multifamily” Actually Means

Purpose-built for Multifamily isn't just a marketing label. It's the difference between a tool that never gets used, and software the drives real results in leasing.

Mar 2026

Slop is Bad For the Bottom Line

Your prospects—and your balance sheet—deserve better. Grotto is purpose-built AI tour coaching and call guidance for multifamily leasing teams.

Mar 2026

GrottoAI Raises $10M Seed Round Led by ICONIQ

Grotto AI raises $10M to help leasing agents build better relationships and close more leases.